What the heck is that?
A technical SEO audit and Schema Markup is an on page method of ensuring that Google knows who you are, what your website is about ... and that it's all tidy and navigable.
It all sounds very complicated.
Once you've created your website, you're excited ... and you then start telling everyone about it both online and offline - your relatives, your friends and, if you already have them, your clients.
Mostly what you're saying is: here's my website. You may well be telling everyone: mine's the best ... or mine's better than all the others. Maybe it is.
But what you really want to be saying is: this is the website you're looking for.
You need to be talk to your ideal customers and tell them that they will get the information that they need on your website.
A technical SEO audit has nothing to do with tax. I know the word audit has a tendency to raise hackles and make people want to run away, but it has nothing to do with tax and you needn't be afraid of it.
What you're looking for is what the lady on the right in the image is saying: here are the services that you need to make your life better
There's a lot to it - a lot of technical stuff that's involved and all of this is probably something that you never even thought of.
You may even be getting messages from Google search console saying things that you don't understand.
Better SEO for your site
Gives you an advantage - an edge over your competitors
Most people don't know about technical SEO and Schema markup
Technical SEO gives you an SEO edge and when you have an SEO edge you have increased organic reach and better search result position
Obviously, I can't guarantee your site is going to be the top of the search results, but it'll definitely move up, particularly if you know what keywords you're particularly aiming at
But you might find it a little overwhelming.
Alternatively, you can hire me to do it for you.
My prices are accessible, I'm fast, experienced and I know what I'm doing.
Click the link below to order your Technical SEO Audit and Schema Markup now.
What kind of SEO have you done on your site? Tell us about it in the comments below.
You've got your WordPress site up and running with default WordPress plugins - now what?
It's an empty box. There are posts and pages, but you have to put in the content and the images, a method of contact and some way to collect emails, so that if at some point you would like to sell people things or let them know what your next event is - or even just ask them for some feedback. You have to do all of it - so how do you do that?
Plugins add functionality, they add flexibility to your site and, yes, they are the flesh on the bare bones of your site.
You'll get some default plugins with your website:
Hello Dolly, which is basically a joke from the WordPress community
Akismet to reduce the amount of spam signupsThe appalling jetpack - which is okay if you're a beginner, but there are better ways of doing everything Jetpack does, without the bloat.
What are the essential plugins for your WordPress site?
Essential plugins cover security, search engine, optimization, bloat, speed and optimization of things that are going on that you may not even want to know about. Things like database optimization and image optimization.
Once you've got the basic plugins sorted you'll maybe want some advanced plugins to solve problems or to add even more functionality.
You may want to add a page builder to help you with design; or a membership site so that your visitors can get special protected content just for them; maybe you want to sell something - maybe you want to have something like an Etsy shop - or maybe you'd like to set up forums or social interaction for your members.
All those are pretty advanced and you don't need them to begin with, but they're available for when you want them in the future.
How do you choose the right plugins?
There isn't actually a right answer to that. If you talk to any front-end or back-end developer, they
will give you different answers. I have my favorites, but the thing to do is to make sure that they play nice together, otherwise you get auto correct.
You can do all this yourself - it's cheap and in fact, it's the cheapest way of doing it and the best way to learn. But it is a bit of a learning curve and some of these plugins, for example the security plugins, can give you a lot of notifications that give you a heart attack.
And because you're spending all that time learning how to do the technical stuff on the back end you'll never get that time back for doing what you actually want to do, whatever that is.
The answer is to employ a freelancer - like me, for example!
Setting up your 10 essential plugins is reasonably cheap; it's also fast because, well, I have a lot of experience with it and what might take you four or five hours will take me a lot less time.
I know what the most useful plugins are - the ones that you will come back to and be glad you have, again and again and again. Click the link to find me on Fiverr. The link will take you direct in my gig for installing my particular 10 best plugins for your WordPress site.
Installation covers: security, basic SEO, basic optimization and one or two other things that you will find very useful like a method for people to contact you - that's always a good one! - a method to get people's email addresses for when you want to contact them.
I'll also be glad to help you if you've got anything else that you think you might like for your WordPress site but you're not sure how to do it. Just contact me on Fiverr and I'll give you a customized offer.
Do you have some favourite WordPress plugins? Leave a comment below to say what they are.
Getting started can seem daunting - Mark Twain's suggestion of breaking your project up into smaller parts is fundamental to project management. But how do you decide on what bit goes in which order? Contact me for project management help - at surprisingly accessible prices!
You may be struggling, but that only means you may need a little help. Contact me here to discuss your path to victory!
And don't wait until you're ready! Start now, build with confidence.
I was taught that the way of progress was neither swift nor easy.
I was taught that the way of progress was neither swift nor easy.
Mark Zuckerberg may have managed his business startup in college, but that was a long time ago in the infancy of the internet.
These days it's not so easy ... but you can do it if you're organised, determined and focused.
A business startup idea doesn't have to be profound or totally new. Take me, for example - there are a whole lot of people out there doing what I do. It may be the same for you.
Sit down. Write a list of the things you can do. Then google each one of the items on your list.
You can bet that there are at least 10 other people offering items on your list as services, for which they get paid.
And believe me, there are many people out there getting paid for doing what you do, who are nothing like as good at whatever that is as you are.
If you have no experience with websites, this may seem an impossible obstacle.
Particularly if you have no time and little money.
But the truth is that when you're just starting, all you need is a one page website with an explanation of what you do and a method of contacting you. That's it. You can add pages later as you grow.
There are a couple of ways you can tackle creating a business website for your idea.
Ooooh! Outsourcing - that sounds expensive!
It's not really - or at least, it doesn't have to be. And in the long run, it will save you money and tears.
So how do you find someone to help you build a one page - or anything up to 5 pages! - website for a reasonable price and a reliable outcome?
Choosing website creation through a freelancing site means both parties are protected, you can compare prices, feedback and outcomes ... and you'll find prices a great deal more accessible than going direct to an agency or independent.
If things go haywire, it's also a lot easier to get your money back, so for the risk averse - isn't that everyone? - that's extremely reassuring.
Which are the most reliable freelancing sites?
Well, you'll find me here on People Per Hour - a popular UK site where you post your job spec and people bid for it.
And you'll also find me on Fiverr, based in Israel and newly floated on the NY stock market. On this site you look for someone who does what you want and then order from them. Plenty of choice from all over the world. Contact me there for a customised offer.
Have you ever outsourced to one of the freelancing sites? Share your experience in the comments below.
Your WordPress site is all set up, you may have written a few posts, maybe "About Me" and "Contact Me" pages ... but there's still something missing. This is when you start wondering how to install a WordPress theme that's more in line with your message.
There's the default theme, the black on white background, the wall of text ... and all the other things that seemed so exciting and new ... but now just seem, well, boring.
You need a makeover.