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Landing Pages, Squeeze Pages, Lead Generation

​Landing Pages, Squeeze Pages, Lead Generation

Landing pages, squeeze pages, lead generation - we tend to use all three of those terms interchangeably but they actually mean three different things.

Why do you need one of these?

The first reason is to build your list.  Any one of those three can be at the top of your sales funnel.  The money is in the list so you need to build your list in order to be able to sell things to people.

Lead Generation Form

lead generation form

Here you can see a lead generation form. It's just a basic form asking for name email and a subscribe button - and we're giving away a freebie!  It's relatively subtle, you can put it on the top or the bottom of every page or post on your site or you can put something similar on a widget on a side panel.

Either way it's very - subtle it's not very in-your-face and that might be important to you for what you're selling or the kind of business that you're in.

This is also what you generally get on a pop up - "here's my freebie: enter your name and email to access it". 

Squeeze Page

A squeeze page is more like this.   

Imogen knight squeeze page is one way of building landing pages

An image in the background, with a form in the foreground.  Nothing else. 

It is a dedicated page for one specific freebie or low cost whatever - it might be video,  a seven dollar report or something like that.  

Mostly, on the squeeze page you want to be giving something very low cost or free - but it has to have value because otherwise no one's going to want to give you their email.

This is the page where you send traffic from social media, from blog post links or page links, Facebook and Google Ads. 

This is ideally is at the top of your sales funnel.

Before you ask what is sales funnel is,  that is an entirely new blog post, so I'm not going to go into that here.

Landing Pages are Sales Pages

A landing page is a sales page.  It covers one specific product - like a course or a membership or coaching.

​A landing page tends to have detailed content. Not always but, it tends to have a detailed explanation of whatever it is that you're selling.

Confirmation Page and Thank You Page - Extra Pages You Might Not ​Realize You Need

For all three of these different ways of interacting with visitors to your site you need two extra pages for each of them.  You need a "nearly there" page to confirm the subscription - and to confirm that it isn't a robot signing up.  As a result, you'll want to be sending a confirmation email and also if you've got this kind of confirmation - a confirmed subscription email - that satisfies GDPR consent. 

You'll also need a thank-you page. Once they've confirmed that subscription they need to be sent back to the Thank You page or wherever it is.

That might be a download page, an entry page to your membership -  or it might be somewhere for them to arrange appointments.

The Importance of Keywords

All three of these landing pages or squeeze pages need to be aimed at specific target markets. 

You know what your target market is.  You know what your niche is - you're not just taking a scatter gun approach.  

You know who they are - you've narrowed down who they are.

It's important to have the right keywords, particularly in a squeeze page or a sales page in order that you get the most out of organic search, that your ad response is from the right people - and then also you can get a kind of halo effect ​from word of  mouth. 

Decisions, Decisions

Which of these three methods of acquiring customers and people on your list is best for you?

It really depends on you your site, your products, your audience and your desired outcomes.

My feeling is that you'll want all three:  you want the basic sign  up form on every page and post, you'll want squeeze pages to get people onto your list  - and you want sales pages for each of your products. Unless you've a WooCommerce shop, you don't put all of your products/services on the same page. 

Examples of Landing Pages, Squeeze Pages and Lead Generation Pages

Let's have a look at the different kind of pages that you can have to attract visitors.

​A Different Kind of Sales Page

Sales page step 1

This one's an interesting one: in order to actually get any details on what they want to sell - you any details at all - you have to make a commitment.  So here's a button for you can make a commitment - ​ it then opens up a form to just enter your email.

You can't even get the details without giving your email.  That's an unusual kind of sales page - there're no details at all until they're given your information.

These next two are ​examples of squeeze pages, which are also landing pages - you've got the form in the middle, an image in the background and a freebie.  One of them is marketing tools that are being given away free and the other one is an opportunity to guest post.

​Squeeze Pages

Squeeze pages

But whatever is being given away free needs to have some kind of value.  Mostly people share a video or a checklist or 10 best or an ebook - something that is high value but isn't going to take you too long to put together.

These next two are two examples of the kind of basic signup form that you put everywhere on your site.   We've talked about these enough - and you may well have seen one pop up ​on this post by now!

​Sign Up Forms are not Landing Pages

Lead generation forms are not landing pages

​Sales Pages are Landing Pages

Here's an example of a landing page that's a sales page.  It's so long and detailed that I've had  to cut it up into ten sections in order to fit it all on to one slide!

sales pages are landing pages

This sales page goes into great detail - it's got lots of places to put keywords in - and you don't even get the opportunity to buy anything until you're well past halfway down the page, by which time you're committed.

Sales pages and landing pages are pretty much the same thing.

After that there are three opportunities to buy, plenty of social proof and lots of pictures.

Recommendations

Whatever your preferred method of collecting people for your list and selling the things I'm happy to do that for you and although this gig specifies thrive Architect,  some of those pages were done with ​Thrive Architect,  a couple were built with ​aweber and I've even built forms from scratch with HTML! 

MailChimp and all of these bulk marketing services have methods of putting forms on your site or you can build the form yourself if you don't like the way that they display. 

When you want something like this done for you and you don't feel that you have the time or the inclination - or maybe you don't know how! - just click the link below to find me on Fiverr and you can contact me there. 

And if there's anything else that you'd like to do with your site that isn't on my list, then click the contact link on Fiverr and I'll be happy to give you your very own customized offer.

Find coerdelion on Fiverr

When did you start building your list?  (Trick question - the time to start building your list is now, so that when you have something to sell,  you already have a list of interested people to sell it to!). 

Let me know about your own methods in the comments below.

Is WordPress Good for ECommerce?

Is WordPress Good for ECommerce?

What is eCommerce?  And why is the capital letter in the middle?

​Ecommerce is all about buying and selling online.  Whatever you're buying or selling, money is exchanged for goods or services, generally by use of some kind of software bridge from your website to a payment gateway - like PayPal or Stripe.

is wordpress good for ecommerce

​How to Add eCommerce to Your WordPress Site

​Ecommerce functionality can be added to your WordPress site through various paid or free plugins - added software (programs) that extend what WordPress can do.  Examples include: 

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    WooCommerce - the most popular eCommerce plugin for WordPress.  And it's free.
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    Shopify - a very popular platform for creating your own shop.  Powerful and flexible. Not a plugin, but an independent platform.  You do not own the real estate with Shopify - they do.
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    Shopp - a free plugin for WordPress, this is the new kid on the block, one that's gaining  popularity.

​WooCommerce and WordPress

​For a small business, WordPress with the free version of WooCommerce is more than adequate, provided you have the right hosting environment. This means that WooCommerce works adequately with PHP5, but better with PHP7. In the simplest terms, you’ll need dedicated WordPress hosting from your provider - or the option to upgrade PHP from your cpanel (if you have one).


​Things to think about:
  • ​Do you want to use a page builder like Eliminator? In that case you’ll definitely need PHP7 - Eliminator works fine with PHP5 … until you add WooCommerce. Then it doesn’t load properly with PHP5.
  • Do you have enough memory on your platform for everything to work fast and easy? Both WordPress and WooCommerce take up a lot of memory when working, so you’ll need 60–128MB working memory from your host.
  • Do you want to integrate your ecommerce site with services like MailChimp, a membership site or aweber? Actually, WooCommerce plays well with most integrations.
  • Do you want to offer coupons, sales, buy together options etc? Yes, you can do this fairly easily.
  • Do you need to be tech savvy? Weeeelll, not really. What you will need is at least one person who is willing to experience the learning curve, which is steep. Or you can get someone to set it up for you, for a fee. Either way, you need to be very clear about what you want from your ecommerce site. You can find some options here: Everything you need for your WooCommerce ​store
  • And what about themes? Again, this can be tricky. WooCommerce says it works with pretty much any theme. It doesn’t work well with all of them - test it first.
  • How secure is WooCommerce? It has its own security built in, but you might want to think about an extra layer of security - iThemes is good.
  • What about SEO? Yes all products/services can be optimised for SEO (search engine optimization) - you’ll need something like Yoast or AllInOneSEOPack to help you do this. Or, if you have the budget, you can employ someone to do it for you.
  • Payment options? WooCommerce integrates seamlessly with PayPal, Stripe (which I prefer) and Bitcoin. Most world currencies are supported.
  • Would you be able to run a business like Amazon on WordPress? Nope - too much traffic. You’d need dedicated servers and a much bigger dedicated environment.

​Is WordPress Good for eCommerce?

All that being said, is WordPress good for eCommerce?  Sure - WordPress with WooCommerce is ​certainly good to run an ecommerce site for small businesses with limited budgets. But not a big traffic site like Amazon.


​Why the capital letter in the middle?  It's an affectation, left over from the early days of programming, when there couldn't be spaces in names.  What the programmers did was to run words together with a capital at the beginning of each word so that meaningful - and legible! - names could be given to their programs.